NHS Social Media campaign - Covid Masks

This was a brief set by the 'Future' agency from Stockport on behalf of the NHS. The brief was to produce a social media campaign to encourage mask-wearing during the COVID lockdown. I decided to not go for a 'preachy' message but to make a campaign to cover the age range of young adults up to people in their 90s. I used a personalized mask motif with designs that would be associated with famous people that covered the age range of 30-90. The idea that the viewer could see the initial mask design and then swipe to then see who was wearing a mask, I designed this project to use people that had received honors from the Queen to make the message aspirational.